Hacienda Santa Teresa
- Client: Santa Teresa Rum
- Date: November 2017
- Claim:Hacienda Santa Teresa
- Location scouting
- Spaces panelling project
- Decoration and furniture
- Catering and bar areas
Brief / Objective
Product Launch of Santa Teresa 1976, for the 1st time in Italy, in Rome. A whole immersive day, recreating the atmosphere of “Hacienda Santa Teresa”, in a strategic venue, functional also for its division in different rooms in order to recreate a path of several different experiences.
Development / Planning
We personalized the location with wooden objects and furniture, South American products related to Santa Teresa (sugar cane, cocoa beans etc.).
We created an “educational journey” in order to let the guests, a group of selected journalists, influencers and bartenders, experience the brand and its history:
• A room dedicated to Santa Teresa History, with panels showing most important moments of its development.
• A presentation by Santa Teresa CEO in order to illustrate the peculiarities of the brand and also its social involvement.
• A dedicated masterclass with a selected Bartender in order to learn the features of the product.
• A mixology experience to show the versatility of the product.
The guests had an exclusive possibility to experience the brand and its new product and this permitted to have a notability of the product both through media and through sales channel.