- Client: Bacardi Group – Martini
- > Barcelona: 4 editions: May 2014 to 2017
- > Milan: 3 editions: September 2015 to 2017
- Claim: Terrazza Martini Milan & Barcelona
- Perfect Serve
Brief / Objective
Martini unveils its famous Italian aperitif through the Martini Terrace. A global action that combines art, music and gastronomy in some of the cities where the F1 Grand Prix is held.
Development / Planning
On the occasion of the celebration of the F1 Grand Prix, the Terraza Martini moves to the city where the Grand Prix is organized, bringing this sport closer to the younger audience.
During the Terraza Martini in Milan and Barcelona, guests could see the Williams Martini Racing team car, while enjoying the best Italian aperitif: Martini & Tonic accompanied by gastronomic proposals created by chefs such as Albert Adriá or Carles Abellán in Barcelona and Marcello Trentini or Filippo La Mantia in Milan, among others.
All this, accompanied by the most avant-garde art and the best music from festivals such as Primavera Sound.
For four days, the city of Milan and Barcelona enjoyed an exclusive space, where alone in Barcelona more than 25,000 people visited and in Milan more than 55,000. La Terraza Martini has become a benchmark internationally, bringing its brand closer to a younger audience and linking the famous Italian aperitif with its brand.