Brief / Objective

Tesla was founded in 2003 by a group of engineers who wanted to prove that people did not have to make concessions to drive electric vehicles, and that these could be better, faster and more fun to drive than gasoline vehicles. Today, Tesla not only manufactures fully electric vehicles, but also supplies clean and scalable energy generation and storage products. Tesla believes that the sooner the world ceases to depend on fossil fuels and progress towards a future of zero emissions, the better. The objetive was clear: give visibility to a brand that promotes clean energy on have visibility in places with a large presence of people. This will make the Tesla brand recognized and associated with the convenience of being physically in massive places.