Grey Goose Atelier of Taste
- Client: Bacardi – Grey Goose
- Date: May to July 2017
- Claim: Grey Goose – The Atelier of Taste
- Locations: Spain and Italy
- French Movies
Brief / Objective
Bring the Mediterranean spirit of Gray Goose, the most premium vodka in the world, to its target through an action that will show the brand values of the product in a close and fun way through the sectors of gastronomy, cinema and music as protagonists.
Development / Planning
For this, The Atelier of Taste was born, a pioneering action that sought to bring the Mediterranean spirit of Gray Goose through gastronomy and cocktails as protagonists. For the occasion, it was inspired by great talents of haute cuisine and cocktails such as chef Quique Da Costa with 3 Michelin stars and Solange head bardender, Miguel Ángel Pérez. The union of both resulted in the most exclusive pairing of the summer, all accompanied by a French film series.
The Atelier of Taste, is a pioneering project with Gray Goose vodka as the protagonist. For the occasion, Quique Da Costa created María, a spicy snack; and Miguel Ángel Pérez, the Costa Azul cocktail inspired by the Mediterranean spirit of the brand.
Both creations could be tasted in a summer open-air cinema where guests could enjoy the coolest French cinema with the films Jules et Jim, In a courtyard of Paris and The art of love.
The Atelier of Taste managed to bring the Mediterranean and chic spirit of the most premium vodka in the world, in an action without equal, where social networks played a fundamental role generating content that helped to approach their target, achieve engagement and be viral during the days of the event.
The success of The Atelier of Taste in Madrid, Barcelona and Milan, made the same event format take place next year in major cities around the world such as London, Moscow, Cannes, etc.