The World’s 50 Best Restaurants

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  • Client: William Reed- World´s 50 Best Restaurants
  • Date: June 2018
  • Claim: World´s 50 Best Restaurants Bilbao 2018


  • Music
  • Photocall
  • Bartenders
  • Gastronomy
  • Mapping
  • Stage

Brief / Objective

The World’s 50 Best Restaurants is an annual celebration of gastronomy that recognizes the best restaurants in the world for its culinary skills. The 16th edition of the gala took place in the city of Bilbao.

Development / Planning

Since its creation in 2002, London has hosted 13 editions of the World’s 50 Best Restaurants followed by New York and Australia.

The 16th edition of the World’s 50 Best Restaurants was held in Bilbao and for a week it became the Basque capital in the mecca of world cuisine. During the event, chefs, sommeliers and opinion leaders from the field of international gastronomy participated.

At Creativa, we developed a creative concept inspired by 4 representative elements of Bilbao and its culinary culture: Water, Fire, Metal and Earth. The four elements served as inspiration and as the main thread of the whole project, turning them into a visual reference that helped to connect the different gastronomic activities with the city of Bilbao and its culture.

During the 16th edition of the World’s 50 Best Restaurants, the guests were able to enjoy a complete program of activities that included: #50BestTalks, conferences on novelties and culinary trends; Food Meets Arts, talks between artists and chefs captained by Marta Arzak; Academy Dinner, dinner held for the jury in a typical txoko of the Basque Country; Chefs’ Feast, the organization chose the beautiful enclave of Atxondo and the Etxebarri restaurant to celebrate the dinner for the nominated chefs and where there was no lack of winks to the Basque culture with a txalaparta, aizkolaris and harrijasotzailes with a display of stone uprising; and finally, the Awards Gala, the main event where the list of the 50 best restaurants in the world was announced.

The Awards Gala was held at the Euskalduna Palace in an event with a spectacular mapping showing the four elements as protagonists.

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The 16th edition of The World’s 50 Best Restaurants in Bilbao has been the best 50 Best awards in history. In addition, they have placed Bilbao and the Basque Country on the map of international gastronomy.

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