Williams Martini Racing Exhibition

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  • Client: Bacardi Group – Martini
  • Date: May 2016
  • Claim: Williams Martini Racing Exhibition


  • Exhibition
  • Creativity
  • Sound
  • Lights
  • Photocall
  • Advertising

Brief / Objective

Martini turned the Paseo de Recoletos, in the center of Madrid, into an urban circuit of Formula 1 with an exhibition of the Williams team.

Development / Planning

On the occasion of the celebration of Terraza Martini in Madrid, the city center became an improvised urban circuit with the Williams Martini Racing Exhibition that developed from Plaza de Cibeles to Colón. The exhibition included Manfredo Rossi di Montelera, son of the founders of Martini Racing and collector of F1 cars, with the historic Brabham BT42 / 44 and Brabham BT45.

In addition, in the circuit they participated a single-seater of the Williams Martini Racing team, piloted by Gary Paffet, pilot of tests of the equipment of Williams, and a Mercedes AMG of high range.

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Williams Martini Racing Exhibition generated a great media impact, in addition to strengthening the link between Martini and F1, in a unique event attended by more than 10,000 people.

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